As a student journalist at The Hoya, Georgetown's newspaper, I worked alongside our somewhat
inane sex columnist, a girl named Julia Baugher. She was the subject of much office consternation, as an outsized personality in the midst of a bunch of newspaper geeks, and things only got worse when she a) plagiarized a column on Christmas gifts, b) had a series of fights with her editors and c) after she was fired, told everyone (i.e. TV networks) that it was because the Jesuits at Georgetown couldn't handle her racy column.
Since then, things have only gotten worse. (Anyone who has watched someone they dislike become famous will understand why, I think.)
The short version: After college, Julia Baugher moved to New York and decided to reinvent herself as a personality named
Julia Allison. She had several different stints in the dating columnist/media airhead/famous-for-nothing/commentator/sexpert/general annoyance arena before landing her latest gig as editor-at-large for Star magazine.
Around this time was when her life on the Web really took off. She started a
blog (which she updated CONSTANTLY) and began dating
Jakob Lodwick, one of the founders of
College Humor. They decided to start a blog about their relationship,
jakobandjulia.com. As you can see, that went horribly awry and they basically broke up on their blog. Which was only more fodder for other blogs (mainly in the
Gawker family). They began chronicling Julia's every move -- which is easy to do, given how much she puts out there (see: http://twitter.com/juliaallison) -- in a harshly negative light. There is even someone out there who hates her so much they have an
entire blog devoted to criticizing her. Basically, she exploded and is now
EVERYWHERE I LOOK. (All of this negative attention, by the way, has led to her taken a so-called
hiatus on her blog -- but she manages to show up on
everyone else's blogs, not to mention her own Twitter and Facebook pages as well as on CABLE, of course.)
Suffice it to say it wasn't much of a surprise on a recent Sunday when I opened the New York Times to find
this.
The lengthy profile gets some of her story right. But it misses just how much of her success -- and failure? -- is due to her constant Web presence. This is a woman who has fully embraced technology, and it's not embracing her back! Commenters on Gawker routinely say things I cannot reprint here about her, and they've obviously done real damage. It's a form of online bullying, and it seems like the Times doesn't quite "get" that. She's not Carrie for the Internet age, because Carrie was beloved and respected and popular! And Julia is a Web outcast. The article mentions the vicious comments, but it fails to grasp the power that they have and the dynamics that are really at play -- how the hatred has the ability to bring her down (fewer, at least, wide-eyed blog posts about her dating life) and build her up (more vicious comments on Gawker is Nick Denton's idea of a good time).
Urghhhhhhhh.